4-screen TV/Video audiences & 3-screen Video by Brand Player

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Published on 21.11.2016

4-screen TV/Video & 3-screen Video measure each screen’s contribution to the audience

On 18 November, Médiamétrie launched on the French Tv market monthly 4-screen TV/Video & 3-screen Video audience results by Brand Player. Each subscriber gets its audience overall and by screen (TV and / or internet screens – computer, mobile screens) through its online distribution platform. Audience indicators – Monthly coverage / Unique monthly visitors, Extrapolated Cumulative Rate / Unique Daily Visitors, Extrapolated Average Rate, Individual Viewing Time, etc. – are presented by Brand Player by viewer profile over the major sociodemographic targets. For the 3-screen video, these analyses allow quantifying the contribution of mobile screens over the computer, and for the 4-screen TV, the contribution of internet screens over TV. The first results are proprietary. As a second step, Mediametrie will provide 4-screen audience results by channel that will be shared with the subscribers.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.