Cinema Food and Drink Concessions

Solutions

Better understand behaviours for purchasing and consuming your products at the cinema

Published on 19.07.2018

Do you want a targeted response to your questions by analysing the purchasing paths and consumer profiles for your products at the cinema?

The theatre is a unique location that impacts purchasing behaviours and consumption contexts. Perform a customised Cinema Food and Drink Concessions study, with the support of our expertise.

The Cinema Food and Drink Concessions study helps you better understand behaviours for purchasing and consuming at the cinema with a customised study:

Evaluate and optimise communication relays to reach the various types of buyers and consumers at the cinema
Identify the best tools to maximize sells online
Identify the operational incentives to help maximise sales onsite and to better address them

L'étude s'appuie sur un large échantillon de spectateurs cinéma interrogés en ligne via les access panels
La cible des spectateurs cinéma est définie selon l'étude de cadrage - 75 000 Cinéma - qui fixe les quotas par cible à atteindre pour être représentatif

Les premiers résultats au global sont livrés 24 heures après la clôture du terrain

Il faut compter 10 jours ouvrés pour la livraison de la synthèse complète

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.