Cross Media

Solutions

Brand audience and the behaviour of the general public, all media types combined

Published on 26.01.2017

Cross Media is a study developed through a partnership between Mobimetrie, ACPM and Médiamétrie, which measures the audience of brands and behaviours on all media types combined

Know the behaviour of cross-media audiences
Help the media to view their performance, all media types combined
Provide advertisers and their consultants with a strategic analysis and evaluation tool focused on multimedia behaviours

La solution Cross Médias consiste en une fusion des résultats d'audience des études de référence via une enquête spécifique dite "hub".

Principe des fusions :

Rapprochement des résultats des enquêtes de référence des médias d’Mobimetrie, d’ACPM et de Médiamétrie avec les données du HUB
Tout le processus de fusion est produit par Médiamétrie et ses partenaires et permet d'identifier les habitudes de consommation des médias publiés

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.