Data Profiling

Solutions

Determining the profile of individuals to optimise TV and internet ad targeting

Published on 15.05.2021

How can a socio-demographic profile be associated with TV and internet consumption data?

Identifying who is sitting in front of the screen is a key issue for the online advertising world because this information can be used to improve the impression rate delivered on the target. Along with Data Checking and Data Enrichment, Data Profiling enables TV and internet publishers to associate a socio-demographic profile with their unqualified data for consumption of TV programmes or visits to websites.

Data Profiling allows us to determine the profile of individuals to optimise TV and internet ad targeting

Determining the socio-demographic profile of the users for whom this profile is not completed
Identifying the profile of individuals from households that consume catch-up TV
Predicting the socio-demographic characteristics of cookie visitors on the internet

	Data Profiling repose sur une méthodologie innovante basée sur l’intelligence artificielle mettant en œuvre un système de sélection de modèle exclusif et optimal pour chaque set de données à qualifier, à partir d’algorithmes de machine learning. Cette méthode s’appuie également sur les données issues des panels TV et Internet de Médiamétrie.
	Résultats sur-mesure selon le set de données à qualifier.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.