Global Audio

Solutions

Measurement of usage right across the audio universe

Published on 24.04.2023

How can we grasp new practices that span the entire audio universe?

The audio universe has grown considerably in recent years and encompasses an increasingly diverse scope: radio has broadened its boundaries with a richer offering; music has also developed its offer through the growth in streaming services. Not to mention the new players launching onto the audio market with original content, such as native podcasts and audiobooks. This rapidly expanding universe represents an opportunity for traditional stakeholders and other media such as pure players.

Global Audio measures usage right across the audio universe in France

Map the different offers in terms of usage
Define the different listening contexts (platforms, environments, listening times)
Identify the trade-offs between the different offerings

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Global Audio est une étude online réalisée auprès d’un échantillon de 4 000 personnes âgées de 15 à 80 ans, interrogés sur leur consommation de radios en direct, de podcasts, de musical, de livres audio et de musique personnelle.

Pour chaque offre - radio en direct, radio à la demande, podcasts natifs (hors radio), livres audio, streaming musical audio, streaming musical vidéo en fond sonore, musique personnelle :

Les usages (couvertures, profil des auditeurs et part du volume d’écoute)
Les contextes d’écoute (plateformes d’accès, localisation, situation et moment d’écoute)

Résultats publiés en avril de chaque année

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.