Les publications scientifiques 2013

Sommaire
Image
PS

 

  • "Hybrid internet measurement in France : from a maximum to an optimum site-centric database", Gaël Crochet, European Media Research Organisation Conference, 1er juin 2013, Bucharest, Roumanie.

 

 

  • "Des données pour un médiaplanning rénové : le rôle des modèles probabilistes", Gaël Crochet, Séminaire Médias de l’IREP, 3 décembre 2013, Paris.

 

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More
×
Dictionnaire
Les mots
des médias
New
edition
+500
definitions
A
B
C
D
E
F
G
H
I