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Médiamétrie support the Senegalese market by conducting a half-yearly survey, which are now based on a sample of 1,499 people aged 15 and over living in the four districts comprising Greater Dakar.

Mediametrie is publishing the audience results for the wave of the 2^nd  half of 2022 of this regular reporting-based measurement (from 1^st  to 16th October, from 29^th October to 13^th November, and from 26^th November to 11^th December 2023) carried out with Omedia.

This approach allows study clients to analyse the results for specific targets and per day.

This measurement aims to provide television channels, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.

Television

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Radio

During the same period, more than half of people living in GreaterDakar (44%) spent an average of 1 hour and 26 minutes listening to the radio every day (Monday-Friday).

The radio stations ZIK FM and RFM are the most listened to stations in Senegal, alone representing almost ttwo thirds of the total radio audience (62.7%), ahead of  WALF FM and SUD FM

Internet

People living in Greater Dakar were also surveyed about their personal smartphone use. More than nine out of ten people (95%) own a smartphone.

Regarding Internet usage, 80.3% of the surveyed people stated that they connect to the internet almost everyday.

The use of social networks is increasing : 86.2% of individuals have signed up to at least one social network platform, Facebook leads the list, followed closely by TikTok, then Instagram and X (formerly Twitter).

Please click on the icon to download the comprehensive press release.