Show Audiences

Get an in-depth analysis of your audience to clarify your decision-making
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Show Audiences analyses your audience in depth to clarify your decision-making

  • Learn your audience's motivations and expectations, different types of profiles, their media consumption and more
  • Evaluate programming potential: the driving forces and obstacles to people coming, positioning with respect to competitors
  • Arbitrate between several creative projects for your communications media
  • Communicate and develop your programming with an image assessment

En fonction du type d'événement, plusieurs méthodologies peuvent être proposées :

  • Questionnaires en ligne auprès d'une base de contacts établis ou d'un échantillon représentatif de Français
  • Questionnaires auto-administrés en salles pour un retour rapide du public
  • Le traitement des résultats et la livraison des premiers éléments sont réalisés sous 48h
  • Il faut compter 7 jours ouvrés pour la livraison de la synthèse complète avec deux niveaux de lecture

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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