Targets+
How can we analyse web user browsing activity through their offline behaviour?
In France, the Total Internet Audience survey measures the audiences and usage data for 6,000 websites and 700 apps by delivering visitor socio-demographic data. Thanks to its methodology, Targets+ further refines this profile using more in-depth criteria, and deepens the web user analysis by cross-referencing their browsing activity with behavioural data. Targets+ is the only study that merges the benchmark internet measurement with online and offline behavioural criteria.
Your strategic targets across 3 internet screens
- Learn the offline behaviours of visitors to your website and competitor websites
- Identify which sites enjoy the highest affinity with the strategic targets of advertisers
- Analyse the engagement (page views and time spent) of your behavioural targets / intention-based targets
L’étude Cibles+ fusionne la mesure de référence, l'Audience Internet Global basée sur un panel de 25 000 internautes sous mesure automatique, avec des critères comportementaux offline et online pour analyser les audiences de plus de 7 000 sites et 1 000 applications. Médiamétrie livre ainsi 2 000 cibles comportementales : Equipement high-tech, usages médias et svod, voyage, consommation, immobilier, finances, e-commerce, mais aussi des traits de personnalité comme l’intérêt pour l’environnement, la cuisine ou la nouveauté… | |
Restitution des résultats une fois par an dans une interface dédiée :
Périmètre de l'étude :
| |
Etude annuelle (données du mois de juin - livraison fin septembre) |
Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
des médias
edition
definitions