Theatre Audiences

Solutions

Optimise familiarity with your theatre audiences

Published on 18.07.2018

Who is my audience? How did they buy their tickets? Is my theatre/circuit well-liked? How should I position myself with respect to my direct competitors? What are my communications levers?

The study can respond to these kinds of questions. With Theatre Audiences, you identify targets of the theatre/network, its competition, you define strengths and areas for improvement for the theatre/network and determine where viewers come from.

Theatre Audiences can optimise your familiarity with your theatres' audiences

Guide your strategic choices with operational indicators
Position your cinema with respect to your competitors through averages (by geographic area, circuit)
Decipher changes in attendance by analysing your audiences' media behaviours

	Etude administrée sur internet chaque semaine auprès de 1500 spectateurs 12 derniers mois cinéma Dispositif déployé sur toute la France Robustesse de l’interrogation : 78 000 spectateurs cinéma 12 derniers mois interrogés par an
	Une fiche récapitulative graphique avec les indicateurs principaux Une interface pour explorer de manière plus approfondie sa salle, son circuit ses concurrents (mappings, graphiques, géolocalisation, …) Sous réserve d'effectifs suffisants par salles

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.