Médiamétrie has been supporting the Ivorian market since 2020 by conducting quarterly surveys, which are now based on a sample of 2,000 people aged 15 and over living in Abidjan, Bouaké, Korhogo, Daloa and San Pedro.

Médiamétrie is publishing the audience results for the fourth quarter of 2023 for this regular, reporting-based measurement, which it carried out with its field partner Omedia from 14 to 29 January 2024, from 11 to 26 February 2024 and from 10 to 25 March 2024.

This approach allows study clients to analyse the results for specific targets and per day.

This measurement aims to provide television channels, communication agencies and advertisers with the data necessary for the advertising and editorial management of their offers.

Television

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TNT

Côte d'Ivoire started its transition to digital television in 2019. Over the period from 14 January to 25 March 2024, 65.5% of people aged 15 and over living in Abidjan, Bouaké, Korhogo, Daloa and San Pedro were familiar with DTT, and 64.2% receive it, by whatever means.

Internet

68.4% of those surveyed said they had logged in to the Internet the day before. Social media use remains high, with 80% of individuals registered on at least one social media network ; Facebook still leads the way followed by TikTok, and then Instagram and X (formerly Twitter). Of those registered on a social media network, 66.9% report using it almost every day.

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