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EAR > Global Radio - Vague Janvier-Mars 2024
Every day, 38.7 million French people aged 13 and over listen to the radio. This audience, measured in the EAR > National survey, takes into account all listening platforms, including those dedicated to radio and digital devices.
The EAR > Global Radio module allows for the analysis of digital radio listening behaviors.
Every day, 9.7 million people listen to the radio on these platforms, which represents 16.5% of the population aged 13 and over.The radio gains 357,000 listeners in 1 year on digital platforms.
This growth in radio listening on digital media is driven by mobile phones, which are used by 5.9 million people every day. Among other media, voice-controlled speakers attract 1.5 million listeners every day, neck and neck with the computer, chosen by 1.4 million listeners.
Listening to the radio on digital media is particularly popular among 35–49-year-olds (23.5%), people in the upper socio-professional categories (23.9%) and residents of the Greater Paris Region (21.1%).
Listening to radio on digital platforms is attracting an increasingly broad audience, with an increase in the number of people from lower socio-professional backgrounds (15.7% of them listen to the radio every day on digital media, +1.6 points in 1 year) and the over-50s (15.3%, +1 point in 1 year).
On digital devices, the listening time was 2 hours 30 minutes on average per day and per listener.
The share of digital media in radio listening is still increasing significantly: it now accounts for 22.7% of total listening volume, compared to 19.9% last year.
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Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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